Despite continuing recall woes, Toyota has managed to see significant sales growth for the month of March. With the help of generous incentives, and a price war that has brought car buyers to dealerships hoping to take advantage of rarely seen deals, Toyota has sold 41% more vehicles last month than it did in March of 2009. That’s also a substantial gain from February, which saw sales fall by 9% when news coverage of safety concerns surrounding Toyota models (both recalled and not recalled) was at its peak. One hot particularly hot seller in March was the RAV4, of which 22,000 were sold. That’s 15,500 more sold than in the month prior. Building upon the encouraging news, Toyota president, Akio Toyoda and company are now heavily focused on repairing the brand’s reputation and regaining the trust of consumers worldwide, as evidenced by a press conference and media tour of safety facilities earlier this week at Toyota’s Japanese headquarters. They’re going to have do whatever they can to keep cars selling, especially considering the company’s mounting legal bills and public relations expenses.
Posts Tagged ‘Toyota RAV4’
